A strategic course to drive business value from your category

Category Management (CatMan) is a term many use, but few agree on what it actually is. This one-day workshop first takes you through what CatMan is and its lead role. We then explore some of the common elements - understanding your supply base, segmenting options, and knowing the category markets and how to leverage them. It is a hands-on workshop where you will be analysing your current or potential category, and taking a few deep dives into the analytics and market intelligence CatMans use to become a category leader and trusted advisor in their organisations.

"Thought-provoking. Open and affable manner, frank perspective. Discussion on 'what is CM' and category scorecards was particularly valuable."
- Category Manager
"Was easy to follow, with open forums. I learned a lot about market segments, KPIs/scorecards, and competition."
- Contracts & Procurement Graduate
"Practical examples. Useful concept of market vs. supply base. Love the balanced scorecard for categories." - Procurement Manager
"Fantastic to learn the different ways to segment the market." - Contracts Engineer




Becoming a category manager means becoming a leader and trusted advisor for the business in your category.  The business expects you to have deep market knowledge, be able to steer the contract lifecycles for all your category contracts, and drive performance from category providers.  This one-day workshop is designed so that you can become the leader in your field, develop your capability, and plan your category's success.


All category managers, whether new to category management or an experienced professional.  The workshop is also valuable for any individual designing and developing category management capabilities within an organisation.

  • Category Managers
  • Contract managers, officers, and administrators
  • Procurement and supply chain managers
  • Business & Project Managers

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